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09 October 2012

U.S. food company Saffron Road introduces new Globally-Inspired, Halal Crunchy Chickpea Snacks

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IMO News Service 

Stamford, CT: Saffron Road, the packaged food brand of American Halal Co., is launching three All Natural, Gluten-Free, Halal Certified Crunchy Chickpeas at Whole Foods Market nationally this month, a company press release received by Indian Muslim Observer said.
"Saffron Road’s new Organic Crunchy Chickpeas, available in three globally-inspired flavors not found elsewhere on the snack aisle, are a healthier alternative to greasier snack options," the press release said. 

Saffron Road’s world cuisine-influenced Crunchy Chickpea options include:

Wasabi Crunchy Chickpeas: In its native Japan, wasabi is treasured. Invigorating and intense — what makes it wonderful is the way it excites the sense of small as well as the sense of taste — the ultimate Japanese epicurean mustard! When lightly dusted over our Crunchy Chickpeas, wasabi makes an impact like no other seasoning in the world. A good source of protein, this is a guilt-free snack you'll treasure too.

Falafel Crunchy Chickpeas: The delightful flavor of the falafel — millions believe that this is the supreme accomplishment of the humble chickpea. It varies by country and cuisine, but it always delights the palate with a unique mixture of wonderful Middle Eastern spices. We immerse our Crunchy Chickpeas in our own secret falafel recipe to create a guilt-free snack that's a good source of protein.

Bombay Spice Crunchy Chickpeas: Colorful, bold and exotic — these are the spices from the marketplaces of Bombay where you'll find one of the most fascinating cuisines on earth. We've plunged our Crunchy Chickpeas into a whirlwind of flavor to create a guilt-free snack that's a good source of protein. Take a bite — you've never tasted anything like it before.

“Building on hummus' amazing growth, our new Chickpea Snacks are made with organic chickpeas and are the low-fat, protein-rich and high fiber snack option that's been missing from the natural food market,” says Chief Executive Officer, Adnan Durrani. “We believe these rich, global flavors will appeal to a wide variety of palates, as well as the Chickpea Snacks nutritious and organic qualities, to a wide variety of natural food consumers.”

Consumers can find the new Crunchy Chickpeas at Whole Foods Market stores’ dry goods or snack aisles for the suggested retail price of $3.99. 

"Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods, which are also holistic, sustainably farmed, and antibiotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine," said Adnan Durrani.

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