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05 April 2012

Doordashan Urdu not able to set up any infrastructure after 5 years of establishment, says Media Studies Group survey

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IMO News Service


New Delhi: Doordarshan’s DD Urdu, after its five years of establishment, is not able to set up any infrastructure, Media Studies Group said in a press release.


"No permanent appointment has been made so far for 80 centres of DD Urdu across the country," a survey conducted by Delhi-based Media Studies Group said.


Moreover, in DD Udru’s Delhi centre, there are only 6 permanent employees, of which 4 are administrative.


Media Studies Group was able to extract this information after it filed an application under RTI act asking details about DD Urdu from Delhi, Lucknow, Ahmedabad, Hyedrabad, Kolkata, Patna and other 80 centers of Doordarshan.


The findings of this survey have been published in the first issue of the Group’s Journals, Jan Media (Hindi) and Mass Media (English), which was released on 2nd April in New Delhi.
DD Urdu came into existence on August 15, 2006, following a Governmental commitment in the Parliament made in response to an un-starred question No. 2026 regarding launch of Urdu Channel.


The language Channel, as it exists today, is on air for 24 hours from November 14, 2007, encapsulating heritage, culture, literature, information, education and societal issues specific to a target audience. Its mandate, inter-alia, is to re-popularize the idiom, the syntax and the lingual behaviour purported to have gone into oblivion over the years.


The survey was conducted by Mr. Avaneesh, a Journalist and Researcher, on behalf of the Media Studies Group. This is a comparative survey with respect to its “objectives and human resources”.


The survey further reveals: "There are no separate staff and arrangements for DD Urdu, the works are done by the staff of Doordarshan. Similarly, at these centers there are separate set up of production for Urdu programs. At Delhi’s centre, there are 6 permanent officials, 1 deputy general director, 1 section officer, 1 program producer, 1 producer, 1 ADP and 1 ADG. Apart from this, there are 18 more staffs in Urdu section -- all are either temporary or contractual. At Lucknow centre, the number of staffs are 11, similarly in Hyderabad 29, at Kolkata 21, and at Patna it is 6. At Ahmedabad centre, a program in Urdu called ‘Anjuman’ being broadcasted is produced by Ishu Desai."


The study concludes: "The channel lacks both concrete policies and human resources, and hence has not been able to fulfil the desired goals, outlined at the time of its establishment."
The Media Studies Group, India (MSGI) is a collective body of journalists, which has been involved research and training of the students of Journalism and Mass communication, and orgsnizing social campaigns for non-profit purposes.


The MSGI has conducted many surveys to study media and its impact on the society. Besides this, it has published a lot of reading materials, valuable to researchers, academicians and media professionals. It often organizes various types of public interest activities at its own level.


On 2nd April it launched its two monthly media research journal, Jan Media (Hindi) and Mass Media (English). The journals are being edited by veteran journalist, Anil Chamadia.


For this survey, factual data were collected from various Doordarshan centers in India by invoking requisite information through the use of Right to Information Act, 2005. Detailed Information was sought from various centers of Radio and Doordarshan regarding the staffs working (either on permanent or contract basis or in any other manner) for Urdu channel. Data were collected from 87 Doordarshan and radio centers across the major cities of the country.


For further details, Contact:


Media Studies Group
(A Team of Journalists working for Research, Training and Social Campaigns)
1st Floor, C/2, Pipalwala Mohalla, Badali Extension, Delhi- 110042 (India)
Phone: +91-1127853886
Cell phone: +91-9868456745,+91-9910638355
E-mail: msgroup.india@gmail.com

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